Behavioral Hack
Humans love choice — until we hate it. Too many menu options cause choice overload, leading to stress, delayed decisions, or defaulting to the cheapest item. By limiting options or visually separating “chef’s picks,” you reduce decision fatigue and increase high-margin item sales.
Real-World Example:
In 2016, a California Pizza Kitchen test reduced its menu by 20%. Result? Increased average check size by 13% and faster table turnover by 7 minutes per guest. They didn’t just trim the menu — they trimmed the stress.
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