Editorial analysis and illustrative design concepts. Images remain in their original sequence. Proposed changes are hypotheses to test, not verified client results or guaranteed returns.
Make Menu Choices Easier to Navigate
Group dishes clearly and help guests compare meaningful differences. A smaller menu is not automatically better: research finds that the effects of choice overload vary by context.
A Practical Test
Test a clearer category structure or a small, accurately described set of recommendations. Compare ordering time, satisfaction, item contribution margins and sales mix.
