Behavioral Hack
Always list three price options. The Dec oy Effect means most people pick the middle — not too cheap, not too extravagant. You can guide behavior just by structuring choices strategically (e.g., small/medium/large, basic/premium/deluxe).
Real-World Example:
Panera Bread tested a new “Pick 2” menu layout in 2017. When a high-priced third option was added, mid-tier combos saw a 21% spike in selection. People didn’t want the most expensive — but they didn’t want to feel “cheap” either.
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