Editorial analysis and illustrative design concepts. Images remain in their original sequence. Proposed changes are hypotheses to test, not verified client results or guaranteed returns.
Make Price Options Meaningfully Different
A useful comparison explains what each option includes and its full price. Three options are not a universal rule, and the compromise effect should not be confused with an asymmetrically dominated decoy.
A Practical Test
Show genuine alternatives that fit different needs. Test clarity and selection patterns rather than adding a deliberately misleading option.
