Behavioral Hack
People remember an experience not by how it started, but by how it ended — thanks to the Peak-End Rule. So, end the guest’s visit with something small and delightful: a sincere compliment, a mint, or a warm goodbye. It boosts memory, mood, and return rate.
Real-World Example:
In 2014, a hotel chain in Singapore began offering handwritten thank-you cards at checkout. Within 6 months, their TripAdvisor ratings jumped by 22%, and repeat bookings increased by 18%. Turns out, “thank you” = profit.
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