Behavioral Hack
Paying hurts. But when guests prepay (online bookings) or split costs across stages (“only $5 today”), they feel less pain. This uses payment decoupling — separating the moment of payment from the experience.
Real-World Example:
Disney’s MagicBand system launched in 2013 to let guests “tap to pay” instead of using cash. The result? Per-person spending increased by 20%, simply because people didn’t feel the transaction. Mickey’s smiling. So is finance.
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