Bread Before Brilliance” — Start with a Freebie to Make More

Behavioral Hack:
Giving something small for free — a warm towel, bread, welcome drink — triggers reciprocity bias. Guests feel they owe you something in return, often spending more or tipping higher.Real-World Example:
In 2015, a French bistro chain introduced complimentary mini hors d’oeuvres to guests while waiting. Result? Tips rose by 11%, and guests were 17% more likely to order an appetizer. The ROI on the bread? Deliciously high.