Say It with Sauce” — Name It Like It’s Royalty

Behavioral Hack
Labeling matters. A dish named “Zesty Lemon Garlic Chicken” sells better than “Grilled Chicken.” Why? Because descriptive labeling triggers emotional salience, makes people imagine the taste, and increases perceived value.

Real-World Example:
A Cornell study in 2005 found that renaming cafeteria food increased sales by 27% — and even boosted customer satisfaction without changing the recipe. “Succulent Italian Pasta” beat “Spaghetti” every time.