How Smart Hotels Reallocate Budget for Brain-Based Profit INTRO: The Hidden Cost of […]
CHAPTER 1: Stop Copying the 5-Stars — Why Your Hotel Guests Need Something […]
Behavioral HackGuests don’t want to be wrong — so give them a shortcut. […]
Behavioral Hack Paying hurts. But when guests prepay (online bookings) or split costs […]
Behavioral Hack When two items cost the same, people look for other decision […]
Behavioral Hack Put the word “limited,” “only today,” or “last 3 portions” next […]
Behavioral Hack People remember an experience not by how it started, but by […]
Behavioral HackLabeling matters. A dish named “Zesty Lemon Garlic Chicken” sells better than […]
Behavioral Hack Always list three price options. The Dec oy Effect means most […]
Behavioral Hack:Giving something small for free — a warm towel, bread, welcome drink […]