CHAPTER 1: Stop Copying the 5-Stars — Why Your Hotel Guests Need Something […]
Behavioral Hack When two items cost the same, people look for other decision […]
Behavioral HackLabeling matters. A dish named “Zesty Lemon Garlic Chicken” sells better than […]
Behavioral Hack Always list three price options. The Dec oy Effect means most […]
Behavioral Hack:Giving something small for free — a warm towel, bread, welcome drink […]
Behavioral Hack:People are more likely to indulge if they feel they’ve earned it […]
Part 3: Welcome to the Land of Almost: 30 Tiny Hotel Design Misses […]