CHAPTER 1: Stop Copying the 5-Stars — Why Your Hotel Guests Need Something […]
Behavioral Hack When two items cost the same, people look for other decision […]
Behavioral HackLabeling matters. A dish named “Zesty Lemon Garlic Chicken” sells better than […]
Behavioral Hack Always list three price options. The Dec  oy Effect means most […]
Behavioral Hack:Giving something small for free — a warm towel, bread, welcome drink […]
Behavioral Hack:People are more likely to indulge if they feel they’ve earned it […]
When a Guest Is About to Leave Without Buying: Don’t Chase — Rehook […]
When a Solo Guest Looks Disengaged: Don’t Interrupt — Gently Invite A guest […]
“When a Guest Starts Comparing You to Competitors: Don’t Compete — Reframe” A […]
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